5 Ways to Improve Your Email Open Rates

5 Ways to Improve Your Email Open Rates

The death of email marketing, to borrow a famous quotation, has been greatly exaggerated. There is still tremendous value in growing and cultivating your mailing list. One of the most important metrics that you can track on your email marketing campaigns is the open...
Why Are Infographics So Effective?

Why Are Infographics So Effective?

Let me ask you something. If I was going to share a bunch of data with you, would you rather I show you an Excel spreadsheet with a ton of words and numbers, or would you like to see a visually appealing graphic that conveyed the same data? I think most of us find it...