marketing
April 11, 2017

5 Ways to Improve Your Email Open Rates

The death of email marketing, to borrow a famous quotation, has been greatly exaggerated. There is still tremendous value in growing and cultivating your mailing list. One of the most important metrics that you can track on your email marketing campaigns is the open rate. Open rate measures the percentage of people on your list that open (view) a message. If you have 1,000 subscribers and 200 of them open a message, then the open…
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marketing
January 31, 2017

Why Are Infographics So Effective?

Let me ask you something. If I was going to share a bunch of data with you, would you rather I show you an Excel spreadsheet with a ton of words and numbers, or would you like to see a visually appealing graphic that conveyed the same data? I think most of us find it easier to read data when it is visually appealing.  That goes for me too even though I am quite an…
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