April 11, 2017

5 Ways to Improve Your Email Open Rates

The death of email marketing, to borrow a famous quotation, has been greatly exaggerated. There is still tremendous value in growing and cultivating your mailing list. One of the most important metrics that you can track on your email marketing campaigns is the open rate. Open rate measures the percentage of people on your list that open (view) a message. If you have 1,000 subscribers and 200 of them open a message, then the open…
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