Let me ask you something.
If I was going to share a bunch of data with you, would you rather I show you an Excel spreadsheet with a ton of words and numbers, or would you like to see a visually appealing graphic that conveyed the same data?
I think most of us find it easier to read data when it is visually appealing. That goes for me too even though I am quite an Excel Geek.
This is part of the reason why infographics work so well. An infographic conveys information in a graphical format. As you browse the Internet on a daily basis, chances are pretty good that you will come across an infographic.
What does an infographic look like? Click here to view a infographic about infographics.
Why exactly are they so effective? Well I have numbers for you.
The Wharton School of Business did a study of presentations that included a strictly verbal presentation, and a presentation that combined verbal and visual information.
67% of the audience responded favourably to the presentation that contained both verbal and visual information, while 50% responded favourably to the purely verbal presentation.
Presenters who used visuals in their presentations were deemed to be more effective than presenters that didn’t use visuals.
Information in an infographic is 30 times more likely to be consumed all the way through than an article that is strictly text.
You might be asking how infographics can help you in your business. Think about any information that you might share with your clients or potential clients. Now think about how that information could be turned into an infographic.
- Realtors could turn their feature sheets into infographics to share on their website, social media pages, and email list.
- An online store owner could share an infographic that visually explains the benefits of their products.
- A car dealership could create an infographic to show off the features on the newest model of their most popular vehicles.
Well, that’s great Scott, but how do I create an infographic? I’m glad you asked.
You can hire a graphic designer and have him/her create an infographic for you.
All you have to do is supply the data that you wish to be shared and they will design the infographic. The downside to this method is that it is going to cost you some money.
Another option is to use the website http://piktochart.com/.
Piktochart is an online service that provides templates to allow you to create, for free, beautiful infographics quickly and easily.
There is a paid version that gives you access to more templates, graphics, icons, etc but it really isn’t necessary to pay for it when you are just starting out.
People remember 80% of what they see and do, 20% of what they read, and 10% of what they hear. Using infographics can help ensure that not only will your audience notice what you are sharing with them, but also that they remember it.